Consciously Crafted
Our Product Promise
We love our pets, people they serve, and the planet we live on. That’s why we are committed to environmentally responsible practices in everything we do. From how we source our ingredients to how our products are made, we make choices with our pawprint in mind and continue to improve our efforts every day.
Our Commitment to the Planet
Sourcing with Intention
Our kibble recipes use chicken from Certified Humane suppliers and salmon from MSC compliant suppliers. In addition, our fruits and vegetables used in each recipe are sourced as non-GMO ingredients offering pet parents peace of mind when feeding with purpose.
Tracking our Pawprint
Our kibble recipes are made with more plant-based protein to lower its carbon pawprint. Our carbon pawprint looks at ingredient formulation - where most emissions occur, and we look to expand our efforts to reduce that impact in the future. We’re increasing the plant proteins in our kibble without compromising the nutritional benefits for your pet. We measure the greenhouse gases (GHG) from our manufacturing facilities to better manage our environmental impact.
Inside the Bag
Our founders built recipes to meet the strict demands of their beloved Finley. Today, that same commitment remains, as we continue to innovate with your pet’s health and quality of life our #1 priority.
Proteins
Duck
Duck is a protein source rich with iron and amino acids, making it a helpful treat for muscle support and easy digestion.
Lamb
Lamb is a protein source that contains elements like amino acids and various fats that can serve as natural energy support for your dog.
Oats
Oats serve as a good source of protein with vitamin B6 and iron, and can help with natural digestive function. Our treats use ground oats to ensure your dog has an easy time digesting and enjoying this healthy ingredient.
Peanut Butter
Serving as a flavorful addition to our treats, peanut butter is a great source of protein and filled with healthy fats, vitamins B & E, and niacin.
Salmon
Salmon most notably serves as a natural source of omega-3 fatty acids that offers great immune system support, coat and skin health, and lessened inflammation.
Turkey
Turkey can serve as a protein that aids in the natural production of muscle growth, is an easily digestible choice, and is often used as a substitute for chicken.
Fruits
Apples
A high fiber ingredient that is great for your dog's natural immunity and digestion.
Bananas
With high potassium, vitamin B6, and vitamin C, this treat ingredient is a great natural snack for your pup, aiding in muscle growth and nutrient absorption.
Blueberries
Blueberries are a great source of nutrients, packed with vitamin C and antioxidants that are great for your dogs natural cell generation and immune health.
Coconut
This fun ingredient has great anti-inflammatory properties and contains antioxidants that boost the immune system's natural defenses.
Papaya
Papaya is packed with fiber and enzymes that are great aids in natural digestion.
Vegetables
Carrots
Carrots serve as a delicious crunchy snack with high fiber and vitamin A that boost immune health and skin and coat wellness.
Green Beans
This low calorie, high fiber ingredient rich in vitamin C and A is great for immune health and reducing inflammation.
Kale
This nutritious food for humans has benefits for your dog too! With its main vitamins A, C, and K, Kale can help immune health and promote natural gut function when fed in moderation.
Sweet Potato
Sweet Potatoes are a low fat, high fiber ingredient that can be a great helper in your dog's natural digestive function.
Other Superfoods
Apple Cider Vinegar
A fermented apple substance, this ingredient is filled with essential vitamins and minerals that can aid in natural pH balance and immune health in your dog.
Flaxseed
Flaxseed is an ingredient high in omega 3 fatty acids that are great for promoting your pet's natural coat and immune health.
Pumpkin
This ingredient is great for your dog's digestion, serving as a superfood that supports a healthy gut and natural stomach function with vitamins A, E, C, and various other nutrients.
Turmeric
Turmeric is full of the compound curcumin: known for its anti-inflammatory properties that aid in fighting a wide range of diseases.